Just got an email from a list I belong to for consultants that I've never unsubed from.

Mary Kay is The Official Beauty Sponsor of the 2007 Country Music Association (CMA) Awards. We hope these Frequently Asked Questions will help you in working with your area members who may have questions about the sponsorship and how to promote it with their customers.

Additional details will be provided via all of our communication publications in the coming months.

FREQUENTLY ASKED QUESTIONS & ANSWERS

What is the CMA and the CMA Awards?

The Country Music Association (CMA) is a trade association whose members work in the country music industry. The annual CMA Awards mark the pinnacle of achievement in country music, and are celebrated in a live television event dubbed "Country Music’s Biggest Night™."

What is Mary Kay’s role with the Country Music Association (CMA)?

Mary Kay is The Official Beauty Sponsor of the 2007 CMA Awards, which will air on ABC live in November.

What is the date of the show?

ABC has not yet announced an air date for the 2007 CMA Awards, but it will air sometime in November.

Why is Mary Kay sponsoring the 2007 CMA Awards?

Sponsorship of this high-profile event includes integrated advertising, product promotion and public relations opportunities with ABC and the CMA. In addition to advertising during the broadcast, a Mary Kay makeup artist will be behind-the-scenes at the event to offer touch ups on makeup for performers and industry insiders. What a great way to influence the celebrities, their personal makeup artists and the media so there’s more buzz about Mary Kay and ultimately more media coverage for the Mary Kay® brand! So, you can see that being The Official Beauty Sponsor of the 2007 CMA Awards really helps Mary Kay make a positive impact by helping to "warm the market" to the Mary Kay® brand!

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Of course, they are providing consultants with promotional materials regarding this and...you guessed it: a sweepstakes.

Warming the market to the Mary kay brand? Sheesh!

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