Straight from their website:

Overview
Beyond the Classroom will allow you to organize and advertise for home parties at which educational products will be sold.  You will make 20% profit from these parties, plus a 2% profit that BTC puts into your own personal business account.

What products will be marketed?
As as an independent consultant for BTC, you will market educational materials such as resource books for reading, math, language, and music; puzzles; educational games; etc.  Over 200 products are offered!  They bring the world of the parent/teacher stores and classrooms into the home. Products are sold through home parties, which will allow you to share with family, friends and a network of customers.  (For examples and our suppliers, see the kits page.)

What is home marketing?
Home marketing is built on the idea of sales though relationships.  These are built the easiest among small groups of people in casual settings.  A successful home marketer is someone who is or becomes skilled at relationships.  These relationships are crucial and take time and effort to develop.  You will establish several relationships as a consultant.  Two most important are: the hostess relationships and customer relationships.  Through these contacts you build your own business.  It’s easy, fun, and you determine how much time and effort goes into it.  Importantly, though you will be using Beyond The Classroom’s name, it will be your business.

How do I generate income?
You will earn 20% profit on your personal retail sales, paid to you immediately as you complete each home party. BTC puts 2% of your party sales into a business account to be used for future purchase of eligible business supplies.  You will profit from every party, and what you earn is up to you. There will be additional incentives to sell more.  Since this is a new business income will grow and change with new ideas added for earning.These will also grow and change as the business develops.  The consultant’s handbook gets you started and is full of ideas and how-to’s for creating and expanding your business.  Our team is dedicated to helping you succeed.

Example
Party Total prior to taxes and shipping  $540.00 
20% profit:  $108.00 
2% from Beyond the Classroom for business account.  $10.80 

The benefits of direct selling
You are your own boss.
Your earnings are in proportion to your efforts.
It is a wonderful way to supplement an income.
Small capital investment.
There is no level of education required.
You create your own work hours.
It is a great way to meet new people and have fun.
You have a fulfilling feeling of helping children of all ages.

???

HEY!

we have a new term to add to our MLM vocabulary"

"Home Marketing" ROFLOL

so now the list of titles that mean EXACTLY the same thing:

multi-level marketing
network marketing
home marketing
pyramid scam
dirty rotten scam