she xo'd you? O.K., weird!!!!!! We've been friends for how long, and I've never xo'd you!

That's a mighty unprofessional, unbusiness-like way to sign emails from a company. Someone should tell Susie that most of her customers are probably going to be women and that they really don't want to be xo'ed.
Weird.
I thought their nature based pigmented color cosmetics sounded intriguing.